“it is hard to imagine thinking in another mode, when you have thought in a particular way all your life. ” -Master Fwap
He says there are only five ways to approach anything:
I thought, how does this apply to Sweetteeth? As a confection, strategy, ‘artisinal vegan softserve ice cream’ product? As a business and a life?
Obviously, our product has the first covered. Humans just instinctively like ice cream. Uncontroversial:)
Passionate? Hmm. Got that covered. As an events focused vegan installation, you have to be passionate. In a very real way, creating ice cream at an event is a performance challenge. Recipes, new flavours; booking and events planning; logistics and installation. It seems to take a lifetime of effort for a few hours of plating.
Very intense. Mentally and physically demanding. ‘Warning – may contain exhilaration!’.
Irrational! Understatement. You have to be crazy…
Hierarchical. Only in Dad’s mind, hahaha.
Relational. It takes a team, shared effort and creativity, to have an opportunity to share your enjoyment.
It has to taste good, and the smile has to go full circle.
Have a sweet day!